If you read the article I guess you are a .NET developer and it's not a big deal
for you to copy-paste Google AdSense javascript code to your website pages.
If there are many pages you could reuse it by using ASP.NET user controls.
That's fine until a moment you want flexibly manage AdSense settings
and track AdSense clicks on individual basis using custom AdSense channels.
That happens to me when I started to develop few web sites
supposed to be monetized by Google AdSense.
I had next requirements before starting development of ASP.NET server controls for displaying Google AdSense blocks - http://AdSenseASP.NET/.
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If you have something interesting to share on AdSense and/or ASP.NET and would like publish it on this website please sumbit your article and we'll use your own AdSense PublisherID to display AdSense ads on your article's page(s).
In the article you'll get know how the ASP.NET web controls library for Google AdSense ads has been developed.
Describes how you could track AdSense clicks using legal techniques & AdSenseASP.NET webcontrols.